Protect from direct sunlight. No fabric or leather is 100% colourfast, so it is impossible to prevent colours fading if you fail to take adequate precautions.
The long-term villan 'Dust' is settling daily on your favourite furniture - highly visible on coffee table & polished surfaces but unnoticed on upholstered furniture. Accumulated dust & grit work their way into fabrics, acting as miniature "Grinders" and ultimately leading to the breakdown of even the strongest fabrics. Take care to vacuum regularly (weekly) using low suction to significantly extend the life of your furniture.
During the first three months, polyurethane foam & fibre padding tends to become softer before finally stabilizing itself. Light creases may also form on the cover following this natural settling. These creases are absolutely normal. Check the suppliers care guidelines included with your sofa for maintenance of your soft fill.